Progressive ‘Reflections’ Print Ads

Taylor James present a shiny new Progressive campaign

The Progressive Team at Arnold approached Taylor James to help solve the logistics of a new campaign for their latest Motorbike Insurance campaign. The creative idea focused around Flo being present with the rider at all times, but you only got a glimpse of her in a reflection.

TJ’s role was to lead the whole production from concept to final delivery of four print ads.

Progressive-Reflections 1

Progressive-Reflections 2 Progressive-Reflections 3 Progressive-Reflections 4