Apple (AAPL) on Tuesday introduced two new iPhones, its long-awaited Apple Watch and a mobile payment system as part of a marketing blitz aimed at drumming up consumer excitement.
The Apple iPhone 6 and iPhone 6 Plus will be available to pre-order from September 12 online and instore, before going on general sale on September 19.
Both new handsets come in three colours – gold, silver or space grey. The 4.7-inch iPhone 6 should retail at around £539 for the 16GB model and £619 for the 64GB model. For the first time, Apple is releasing a 128GB version, which will retail at £699.
The larger iPhone 6 Plus will retail at £619 for the 16GB model, £699 for the 64GB handset and £789 for the 128GB version.
An iPhone 5s with the new iOS 8 will now cost £459 for the 16GB version. The 5c will also be dropping in price to £319.
The Apple Watch is not scheduled for release until early 2015.